Which type of product or process development project is it when Subway introduces a newsandwich with ham and turkey?

• A.radical breakthrough
• B.next generation product or new platform
• C.enhanced existing or derivative products
• D.research/advanced development
• E.partnership projects

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A firm wants to lose customers that don't value the unique products and services the firm offers and to attract and retain customers that want what the firm offers. Engaging in this activity should allow the firm to:

• A.create a more loyal customer base.
• B.increase market share.
• C.improve customer satisfaction rates.
• D.target higher-profit customers.

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A large wholesaler formerly owned a number of delivery trucks. The wholesaler sold all of its trucks and now purchases transportation services from fleet operators. This is an example of which of the following strategies?

• A.Using a third-party logistics provider.
• B.Using an owner-operator fleet.
• C.Renting equipment on consignment.
• D.Selling and leasing back equipment.

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A large retailer has negotiated buyback contracts with several suppliers. The suppliers typically will need which of the following systems to effectively implement the contracts?

• A.Monitoring the retailer's revenue
• B.Point-of-sale tracking
• C.Sales incentives to reward the retailer
• D.Well-developed reverse logistics

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Which measure is used during the synchronization of a system?

• A.efficiency
• B.throughput time
• C.effectiveness
• D.takt time
• E.utilization

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