A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

• A.Increase the minimum detectable lift
• B.Increase the confidence level.
• C.Increase the number of Offers.

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A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?

• A.The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.
• B.The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
• C.The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

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Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

• A.Switch the test to manual allocation and allocate 0% of traffic to Experience C.
• B.Deactivate the activity and create a new one with only A. B, D experiences.
• C.Do nothing. Auto-allocate will do this.

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The product team wants to determine whether a 'viewed also viewed'' or bought also bought'' Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?

• A.Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
• B.Create a new A/B test activity, and in the Targeting page select the two Criteria.
• C.Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

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What is one characteristic of strong success metrics?

• A.They must take into account the specific business objectives of each test.
• B.They must be relevant to many use cases across the optimization program.
• C.They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

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