Free Adobe AD0-E556 Exam Dumps Questions & Answers

A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
* The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
* The field "Country' is set as a text field, which results in inconsistent variations and misspellings of the country value, leading to the inability to route leads to the proper regional sales team.
* There is a Segmentation called "Reqion", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
* Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the
"Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
* The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
* The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
* The Web team has reported on below-average form conversions because too many fields are open text.
* The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
The end of the quarter is 1 month away.
What is the first action the consultant should take?

• A.Advise the company to increase its API limits to solve the API issue
• B.Create a daily re-occurring batch that standardizes "Country" into clean values
• C.Change the ' Country" field from a text field to a string field to standardize the values
• D.Advise the Data Science team to minimize their API query to reduce the consumption of the API limit

An Architect notices that deliverability is slowly decreasing over time. After pulling a year of reports, the Administrator notices that the number of emails per month has increased from 3 to 10. The unsubscribe rates nearly double each quarter. Per the CMO, the amount of marketing activity must remain the same.
Which two actions can the Architectr take to make sure emails reach people in their database? (Choose two.)

• A.Work with the marketing team to decrease the number of email sends per month
• B.Implement communication limits so people receive fewer emails
• C.Decrease behavior scores when someone unsubscribes from an email
• D.Create a "marketable" smart list to include on every send that excludes multiple soft bounces
• E.Make marketing emails operational so people who have unsubscribed continue to receive ^ communications

A company has the native Adobe Marketo Engage sync with Microsoft Dynamics in place. The business consistently exceed their database limits. It needs to limit database growth and remove certain records from Marketo Engage.
Which two actions should the Marketing Operations team recommend to solve this issue? (Choose two.)

• A.Work with the Dynamics CRM admin to hide certain records that should not be in the sync using '-' the Dynamics "inactive" functionality
• B.Block unwanted Leads and Contacts from the sync based on a set criteria using the Custom *-* Sync Filter functionality
• C.Design an inactive monitoring process using scoring and have them removed from the sync by '-' Dynamics using the Custom Sync Filter functionality
• D.Delete any Leads or Contacts from Marketo Engage in the sync with no email address or invalid '-' email address
• E.Block inactive Leads and Contacts from the sync using the Custom Sync Filter functionality

An Adobe Marketo Engage Consultant is reviewing all programs in an instance. Each campaign in each program contains at least three flow steps:
* If Acquisition Program is Empty, change Acquisition Program to the current program's name
* Change the status in the program (based on the action)
* Write an Interesting Moment
These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

• A.Remove the program status change because this will be handled by the Acquisition Program update
• B.Create a global program and coordinating campaigns to update the acquisition program to the latest program touched
• C.Create global Interesting Moments campaigns based on specific triggers and using tokens

A Sales team reports to Marketing that they receive false MQLs regularly. The Adobe Marketo Engage instance has three fields to track lead scores:
* "Total Score" is a sum of Behavior and Demographic Scores.
* A prospect gets graduated to MQL as soon as "Behavior Score" changes to 100 or greater and 'Demographic Score" must be at least 20.
* All "Demographic Score" smart campaigns are set up using "Person is Created" trigger with no filters.
The Marketo Engage Administrator audits the false MQLs and learns that most of them received a
"Demographic Score" of +20 for being in a target "Job Title" and preferred "Country". Their "Demographic Scoring" was not completed. They received -10 for the "Industry" because these false MQLs are from Universities.
Which two sets of actions should the Architect take to stop sending the false MQLs to the Sales team? (Choose two.)

• A.Use trigger "Not Score is Changed" on "Demographic Field"
  In the Flow steps, use "Change Score", "Remove from Flow", and "Change Data Value" for updating "Demographic MQL Score" field
• B.Create a Boolean field and Smart-Campaign called "Demographic MQL Score" Update the MQL Smart Campaign to use "Demographic MQL Score = True" as a filter and as a trigger
• C.Create a Score field and Smart-Campaign called "Demographic MQL Score" Update the MQL Smart Campaign to use "Demographic MQL Score = True" as a filter and as a trigger
• D.Use trigger "Score is Changed" on "Demographic Field"
  In the Flow steps, use "Wait", "Remove from Flow", and "Change Data Value" for updating
  "Demographic MQL Score" field
• E.Use trigger "Score is Changed" on "Demographic Field"
  In the Flow steps, use "Change Score", "Remove from Flow", and "Change Data Value" for updating "Demographic MQL Score" field