Which two options describe the purpose of any secondary success metric? (Choose two.)

• A.These metrics are only used to evaluate which audiences best respond to experiences.
• B.Give additional understanding to interpret gains/losses of primary success metric.
• C.These metrics are only used to measure time on site and primary metrics.
• D.Ensure that primary success metric gain is not at the cost of secondary metrics.

Comment: *

Name: *

Email: *

Verification: *

A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?

• A.Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
• B.Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
• C.Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

Comment: *

Name: *

Email: *

Verification: *

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

• A.Increase the confidence level.
• B.Increase the number of Offers.
• C.Increase the minimum detectable lift

Comment: *

Name: *

Email: *

Verification: *

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

• A.Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.
• B.Create audience with QA query parameter, then attempt to qualify by browsing the site.
• C.Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

Comment: *

Name: *

Email: *

Verification: *

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?

• A.Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
• B.Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
• C.Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

Comment: *

Name: *

Email: *

Verification: *