Nicki is working on a website for a company that sells handmade beauty products online. One of the goals for this site is to attract and retain site visitors What is one tactic she could use to help achieve this goal?

• A.Create a blog section that can be updated weekly with tutorials on innovative ways to use the website's beauty products.
• B.Make sure users can only view products on the site after they have filled out a registration form to create an account.
• C.Create a complex and unique navigation system to really impress new visitors to the site.
• D.Show visitors a wealth of similar product options on affiliate sites by displaying large, animated ads in the header and sidebar.

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A large hardware retailer has a very large website, with many pages of do-it-yourself (DIY) tutorials, and product information, However, some customers are visiting the site to find the closest physical store. The development team has elected to place a link for the Store Locator in the top right corner of the home page, but it will not appear on tutorial or ecommerce pages. What kind of navigational element is this?

• A.Secondary
• B.Breadcrumb
• C.Primary
• D.Utility

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During the evaluation of user feedback from usability testing of a web site project, it is determined that users typically get lost within the site, get confused by "mystery meat" graphical links and are not able to complete tasks as directed. Which of the following UI design patterns would help correct this issue?

• A.Image zoom
• B.Navigation tabs
• C.Navigation wizards
• D.Progressive disclosure

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Lisa is developing a Web application using a framework and wants to include interactive elements using JavaScript. She decides to use a JavaScript library too but she is on a tight budget and cannot pay for a license. Which of the following would be the best option for Lisa to access a library?

• A.Use JavaScript code from the Foundation library
• B.Use the jQuery UI library
• C.Use Kendo UI
• D.Borrow the JavaScript code from another site

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You are designing a website for a wedding planner. She wants all of the text on her site to be displayed in a flowery, elaborate typeface, similar to a wedding invitation. You advise her to consider using a simpler, more conventional typeface. Why?

• A.Script and fantasy typefaces are not allowed on websites; they are reserved for printed documents only.
• B.Text set in a fantasy typeface must be converted to images, which will make web page layout more difficult, and slower to load.
• C.Script and fantasy typefaces display at smaller sizes, making them hard to read.
• D.Special script or fantasy typefaces may not be installed on her visitors' devices, and must be downloaded from a server as a custom web font.

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