Free CIW 1D0-623 Exam Dumps Questions & Answers

In order to be considered as part of a brand's primary audience, a persona must be:

• A.a returning customer who shares the product with other users and who regularly interacts with your brand.
• B.someone who is interested in the product, needs the product and is able to afford the product.
• C.someone who is interested in the product, wants to share the product with more users and is able to afford the product.
• D.considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.

During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

• A.Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
• B.Implement, monitor and adjust, listen and analyze.
• C.Implement, monitor and adjust.
• D.Define strategies, implement; monitor and adjust; listen and analyze

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

• A.Create compelling ads and promote well-received organic posts.
• B.Address posts to the entire platform audience.
• C.Repeal the same posts over and over.
• D.Evaluate the click through rates to your Web site.

A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

• A.Data transformation
• B.Data mining and patterning
• C.Target data preprocessing
• D.Evaluation and interpretation

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?

• A.E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
• B.Employee compensation, cost of goods sold and pay-per-click fee.
• C.Total budget amount, pay-per-click fee and total clicks made.
• D.Graphic design cost, membership fee. pay-per-click fee and total clicks made.