Free Facebook 410-101 Exam Dumps Questions & Answers

You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

• A.You build a custom audience based on people who've visited blog posts related to the product in the past
  45 days, and run the 30% discount campaign.
• B.You build a new saved audience to reach new potential customers and run the 30% discount campaign.
• C.You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
• D.You build a similar audience based on people who've checked out and run the 30% discount campaign.

Which of the following is not a direct response type of ad?
Choose only ONE best answer.

• A.Mobile App Engagement
• B.Guaranteed Impressions
• C.Video Views
• D.Website Conversions
• E.Website Clicks

A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

• A.Change Audience #1 interests to something different that still appeals to apparel.
• B.Merge both audiences and run the campaign only on one audience.
• C.Delete Audience #2 and run ads on Audience #1.

An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

• A.You add another audience
• B.There is nothing you can do to improve CPM costs
• C.You delete Instagram from your placement
• D.You delete Facebook placement
• E.You include Audience Network as an additional placement
• F.You change the objective to engagement

Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

• A.You should first do a custom audience with the database, and then, a similar audience optimized for reach.
• B.You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
• C.You should first, do a custom audience with the database, and a similar audience optimized for similarity.
  Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
• D.You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.