Free Facebook 410-101 Exam Dumps Questions & Answers

What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

• A.People-based multi-touch attribution reporting across all publishers, including Facebook.
• B.Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
• C.Measure lift in sales using partner-based ROI measurement solutions.
• D.Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.

You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

• A.You run different conversion campaign ads for all events currently being measured on the website.
• B.Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
• C.Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
• D.Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

• A.Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
  $30,000 over the course of the new month.
• B.Raise the campaign spending limit of the existing campaigns to $30,000.
• C.Start a new campaign and set up the spending limit to $30,000.
• D.Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
• E.Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
• F.Duplicate the existing campaign and increase campaign spending limit to $20,000

What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

• A.Instagram Feed
• B.Audience Network Rewarded Videos
• C.Facebook Video Feeds
• D.Facebook Messenger Sponsored Messages

Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

• A.You should run remarketing campaigns without the Facebook pixel.
• B.You need to associate the client's website pixel with the product catalog in the Ad Account.
• C.You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
• D.You need to associate the client's website pixel with the product catalog in the Business Manager.
• E.You need to create a new pixel and re-upload the product catalog.