After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

• A.They should use the contact form to ask where potential customers learned about the restaurant.
• B.They should ask their customers whether they've seen the videos.
• C.They should enable Google Ads conversion tracking.
• D.They should cross-check their ad schedule against when they received leads.

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A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

• A.Maximize Conversions
• B.Maximum CPV
• C.Maximum CPV
• D.Target CPM

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After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?

• A.Because it'll allow for faster approval by the system for new ads.
• B.Because more campaign extensions will be available for the Video campaign.
• C.Because it prevents Google Ads from double-counting conversions.
• D.Because the Video campaign will automatically use assets from the other campaigns.

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If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

• A.Use ''Sign up to our newsletter' as the primary call to action.
• B.Address the viewer's desire for food in the first five to 10 seconds of the video.
• C.Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
• D.Explain the company's background during the first half of their video.

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A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?

• A.Install a video code on their website.
• B.Link Google Ads to their YouTube channel.
• C.Prepare a manual bidding strategy.
• D.Build a list of relevant keywords.

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