Free Google adwords-fundamentals Exam Dumps Questions & Answers

A primary benefit of location targeting is that advertisers can:

• A.Choose to only target websites based in a specific region or territory.
• B.Target specific users who have already visited their site.
• C.Target any combination of countries, territories, and regions.
• D.Choose to target a specific Google domain.

Phrase match triggers an ad to appear when a search query:

• A.Precisely matches the translation of the keyword.
• B.Includes words that are related to the keyword.
• C.Includes the keyword in its exact sequence.
• D.Precisely matches a synonym of the keyword

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

• A.The quality of your image.
• B.The quality of your landing page.
• C.The maximum CPC of the keyword that triggered an ad.
• D.Your daily budget

On the Display Network, all keywords are considered broad match only. This means that you don't need to:

• A.include location targeting to narrow the reach of your ads.
• B.manage your keyword performance at the ad group level.
• C.include plurals, misspellings, and other variants of your keywords.
• D.include negative keywords to refine your placement.

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

• A.Use the same bids across all devices.
• B.Enable a bid adjustment to bid less aggressively on mobile devices.
• C.Enable a bid adjustment to bid more aggressively on mobile devices.
• D.Create a dedicated campaign for each mobile device targeted.