You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

• A.Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
• B.Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.
• C.The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.
• D.The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.

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You are a Customer Data Platform Specialist. You created several customer segments. You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

• A.The higher the difference score, the more the attributes differ between the two segments.
• B.You can compare a segment with the rest of your unified profiles or with another segment.
• C.You can only compare one segment with another segment.
• D.The lower the difference score, the more the attributes differ between the two segments.

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You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company's Dynamics 365 user guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in Dynamics 365?

• A.Filter the activities on the timeline.
• B.Delete the activity from the timeline.
• C.Edit the activity from the timeline.
• D.Open the activity from the timeline.
• E.Sort the activities on the timeline.

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You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?

• A.Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
• B.Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
• C.Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.
• D.Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

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You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse.
Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?

• A.Contacts control
• B.Intelligence control
• C.Customer details control
• D.Enrichments control

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