Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

• A.Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
• B.Send carefully planned content to highly engaged recipients.
• C.Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
• D.Minimize complaints and bounces to establish a good reputation with each ISP.
• E.Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

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When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

• A.Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
• B.Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
• C.Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
• D.Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

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What three actions must you take to set up your new IP for deliverability success with your major ISPs?
(Choose three.)

• A.Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
• B.Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
• C.Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
• D.Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

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