Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

• A.Send carefully planned content to highly engaged recipients.
• B.Minimize complaints and bounces to establish a good reputation with each ISP.
• C.Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
• D.Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
• E.Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.

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You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

• A.You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
• B.You mustpurchase Premium tracking in order to support link tracking in Responsys.
• C.In the SMS campaign message designer, you must enable link tracking for the campaign.
• D.You must select a Responsys link table with the link names and URLs to be used in the SMS message.
• E.In the SMS campaign message designer, enable conversion tracking.

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You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

• A.You can only order the rules in the top-down order in which Responsys willexecute them.
• B.Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
• C.Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
• D.Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.

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There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

• A.In the export wizards, under the Source section, select the option "Comma delimited".
• B.In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
• C.In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
• D.In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.

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You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

• A.Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
• B.Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
• C.Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
• D.After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.

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