What is the purpose of relational data?

• A.To automate multi-channel marketing programs
• B.To display SAP Emarsys Customer Engagement recommendations
• C.To add new products to SAP Emarsys Customer Engagement
• D.To improve personalization and segmentation

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How are List-unsubscribes generated?

• A.A recipient opts out by using the Unsubscribe link in the email header.
• B.A recipient opts out by using the Unsubscribe link in the email footer.
• C.A recipient opts out by using the List-unsubscribe button at the top of the email client.
• D.A recipient changes his or her newsletter information in the account profile.

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Which statement correctly describes the data flow of web recommendations?

• A.Recommendations are requested from the end user
• B.Recommendations are requested from SAP Emarsys Customer Engagement servers and are then displayed on the client website.
• C.Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.
• D.Recommendations are requested from the end user

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You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct?

• A.Days since last purchase
• B.Days since last engagement
• C.Spent in the last 24 months
• D.Order(s) made X days ago

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Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct answers to this question.

• A.The only difference is that Interactions programs have different entry points.
• B.Automation Center programs always ignore the opt-in status.
• C.Automation programs can be used for automated multiple-step, multi-channel programs for one-off or recurring lifecycle campaigns.
• D.Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.

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