A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers

• A.Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
• B.Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.
• C.Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.
• D.Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.

Comment: *

Name: *

Email: *

Verification: *

A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.
What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?
Choose 2 answers

• A.The subscriber in Marketing Cloud does not have a preferred locale set.
• B.The locale is not set correctly in the body of the email template.
• C.The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale.
• D.The ShippingMethods data extension is missing the label and description field for the corresponding locale.

Comment: *

Name: *

Email: *

Verification: *

A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.
Which two considerations are relevant for the merchant when determining an appropriate solution?
Choose 2 answers

• A.With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.
• B.With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.
• C.Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.
• D.Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.

Comment: *

Name: *

Email: *

Verification: *

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
Choose 2 answers

• A.The standard email address field for contacts and leads needs to be populated with a token
• B.The token with all supporting attributes will need to be stored in Service Cloud
• C.All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions
• D.The synchronized data extensions will include the token and all PII attributes

Comment: *

Name: *

Email: *

Verification: *

A company is currently Implementing B2C Commerce and wants to use Marketing Cloud to send transactional emails like the Welcome Email, Order Confirmation, and Order Status Update Email.
Which three steps are required to configure the Marketing Cloud Connector for triggered emails?
Choose 3 answers

• A.Configure REST Services in B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.
• B.Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.
• C.Customize the B2C Commerce storefront to invoke Marketing Cloud's Transactional Messaging REST API whenever a transactional message should be delivered. This customization should first authenticate B2C Commerce against Marketing Cloud and then deliver the Transactional Messaging pavload to inform message contents.
• D.Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud's Transactional Messaging REST API. This customization should Include a payload that informs message contents.
• E.Integrate Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP.

Comment: *

Name: *

Email: *

Verification: *