How does Identity Resolution select attributes for Unified individuals when there is ---attribute----(Choose 1)

• A.Leverage Reconciliation Rules
• B.Leverage Match Rules
• C.Create additional Contact Points
• D.Create additional Rule Sets

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A purchase order number is specified as text field typE. What value will segmenting on Purchase order number | is equal to | 0122 return?

• A.Purchase order number 0122
• B.Purchase order number 0122 and 122
• C.Purchase order number NULL
• D.Purchase order number 122

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How does an admin increase the consolidation rate for Identity Resolution?

• A.Merge all reconciliation rules to Source Sequence
• B.(...) the ignore Empty Value option
• C.(...) the number of matching rules
• D.More matching rules to broaden the search for matches

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In which two ways can a marketer include campaign name from an external system into the segment?

• A.Include campaign code in activation name
• B.Include campaign code in activation description
• C.Include campaign code in filename specification
• D.Include campaign code in segment name

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How can Customer Data Platform help marketers?

• A.Create cross channel marketing messages across Email, SMS, Push and other channel
• B.Create a first-party data strategy that is not dependent on third party data
• C.Ingest and unify data from anywhere to reconcile customer identity
• D.Manage social media data including interactions across all major social platforms

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