Free Salesforce MC-Con-201 Exam Dumps Questions & Answers

Northern Trail Outfitters has enabled Email Engagement Scoring in Marketing Cloud Next to generate predictions for email opens, clicks, and unsubscribes.
Which data model object (DMO) stores these predictive engagement scores for reporting and segmentation?

• A.Email Engagement Metrics
• B.Email Engagement Score
• C.Email Engagement Profile

Northern Trail Outfitters contracts a London agency to create assets and deploy email campaigns exclusively for the EMEA region, which is managed in a dedicated EMEA Business Unit. The agency users have been provisioned with the Marketing Cloud Manager permission set.
How should the Marketing Cloud Next Consultant grant the agency users the required access?

• A.Add the agency users to the EMEA Data Space with the Data 360 Marketing Manager permission set.
• B.Add the agency users to the EMEA Business Unit with the Marketer Standard role.
• C.Add the agency users to the EMEA Business Unit with the Marketer ReadOnly role.

Northern Trail Outfitters wants website visitors to be able to register for an upcoming event on a landing page. When a visitor submits the registration form, a Lead record should be created in CRM.
Which set of components should a Marketing Cloud Next Consultant configure to support this use case?

• A.Landing page, form, and flow
• B.Landing page, form handler, and data stream
• C.Web-to-lead form, data stream, and flow

Northern Trail Outfitters (NTO) uses a calculated insight in Data 360 to evaluate a 'Churn Risk' status. NTO's Marketing Cloud Next Consultant must automate a re-engagement email to send within 24 hours of when a customer becomes high risk.
Which flow type and configuration should the consultant use?

• A.Build a segment using the calculated insight as a criteria and configure an audience flow to send the email.
• B.Build a record-triggered flow on the Calculated Insights Object with a changed status entry condition to send the email.
• C.Build a Data 360-triggered flow on the Calculated Insights Object with the entry condition set to trigger when the status changes.

Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?

• A.Unified Individual Link ID from 'Unified Individual Link' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
• B.Individual ID from 'Individual' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object
• C.Unified Individual ID from 'Unified Individual' object, Email Address from 'Individual' object, Telephone Number from 'Individual Object'