Free Salesforce MCAE-Con-201 Exam Dumps Questions & Answers

LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

• A.Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
• B.Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
• C.Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
• D.Automation Rule with blank critera and add action &
• E.Automation rules with attended webinar and remove action

Which one is Marketing Cloud Account Engagement Video Connector

• A.Wistia
• B.Vimeo
• C.Dailymotion
• D.YouTube

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

• A.Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
• B.Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
• C.Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
  100, Action:: add to list.
• D.Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

• A.Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
• B.Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
• C.Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
  Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
• D.Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
  Software, action :: add to Salesforce Campaign

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

• A.Make a repeating engagement program.
• B.Make a recipient list for the program.
• C.Make a suppression list for the program.
• D.Make a segmentation rule for the program.