Free Salesforce MCAE-Con-201 Exam Dumps Questions & Answers

LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

• A.Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
• B.Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
• C.Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
• D.Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

• A.Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
• B.Marketing Cloud Account Engagement will give you content ideas for each landing page.
• C.Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
• D.Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

• A.Create visitor filters for prospects that are known to be located in Europe.
• B.Remove tracking code from the website and create new sites for each country.
• C.Enable tracking opt-in preferences for visitors from specific countries.
• D.Enable tracking opt-in preferences for all website visitors.

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

• A.Create a new segmentation rule.
• B.Add a completion action to the form the prospects completed to register for the webinar.
• C.Create a new automation rule.
• D.Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

There is Custom Field Type in Marketing Cloud Account Engagement called Phone

• A.True
• B.False