Free Salesforce MCE-Admn-201 Exam Dumps Questions & Answers

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

• A.Channel preference of customers.
• B.Products purchased from a competitor.
• C.Last purchase date
• D.Number of items per order.

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

• A.Einstein Email Recommendations
• B.Audience Builder
• C.Content Builder
• D.Einstein Send Time Optimization

A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

• A.Search for the individual user, select their name and click Edit Business Units.
• B.Give permissions to users at top-level account to assign their own business units.
• C.Re-import the users to update their assigned business units
• D.Search for the individual user, select their name, and click Manage Business Units.

An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

• A.Group
• B.List
• C.Publication List
• D.Data Extension

Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

• A.Export Email Allowlist
• B.IP Allowlist
• C.Identity Verification
• D.Audit Trail