Free Salesforce MCE-Con-201 Exam Dumps Questions & Answers

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

• A.Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
• B.Enable custom field creation via the Salesforce Connector.
• C.Manually create and map custom fields in Marketing Cloud Account Engagement.
• D.Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

• A.To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
• B.To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
• C.To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
• D.To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

• A.Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
• B.Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
• C.Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
• D.Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

• A.Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
• B.Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
• C.Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
• D.Nothing will display

LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

• A.Minimize public lists used in marketing emails.
• B.Create a custom email preference center page.
• C.Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
• D.Remove the global opt out link from marketing emails.