Free Salesforce MKT-101 Exam Dumps Questions & Answers

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

• A.Automation Studio and Path Optimizer
• B.Journey Builder and Behavioral Triggers
• C.Automation Studio and Journey Builder

Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

• A.Configured Alert Manger Settings
• B.Import Activity Notification Settings
• C.Automation Notification Settings

The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

• A.Einstein Messaging Insights
• B.Einstein Recommendations
• C.Einstein Copy Insights

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

• A.Leverage Einstein for content tagging.
• B.Use nested tags to create hierarchies.
• C.Make the Customer Keymore descriptive.

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

• A.Brand Builder
• B.Sender Profile
• C.Sender Authentication Package