A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

• A.Scoring Split
• B.Path Optimizer
• C.Frequency Split

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NTO has a small catalogue of items featured in company emails, the NTO marketing team
managers, what images popping suggested items and call to action are used with each item in
this catalogue within a database this data is saved into a data extension in the marketing cloud
and then called into the emails dynamically, each time a change is made to the content a new
updated file is dropped on NTOsftp, a proof email is being send to business stake holders for
final approval. Using automation studio how can NTO assure that the catalogue stays up to date

• A.create and AP drivento put the data directly into data extension when any data is changed.
• B.create a schedule automation to import the file and send two email each time when changes were detected.
• C.create a file drop automation to import the files when placed on the specific directory on the.... FTP.
• D.create a schedule automation that runsevery 15 min to import the file multiple times a day.

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A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?

• A.Create from template and choose triggeredsend template.
• B.Select the 'Use for triggeredsend' checkbox.
• C.Include Subscriberkey and Emailaddress field as primary key.

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What statements are correct regarding Attribute Groups?
Choose 2 answers

• A.They link data extensions to contacts.
• B.They link data extensions to other data extensions.
• C.They link data extensions to subscriber lists.
• D.They link subscriber lists to contacts.

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Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

• A.The contact falls below the High Water Mark.
• B.The contact did not meet the entry criteria.
• C.The interaction allows re-entry only after exiting, and the contact already exists.
• D.The entry event was not fired via Automation Studio.
• E.The interaction has an A/B/n split, and the contact does not meet the criteria.

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