Free Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Dumps Questions & Answers

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

• A.Create a custom dataset using only data from the fiscal year.
• B.Develop a new lens that includes only data from the fiscal year.
• C.Apply the " tag " filter on the Pipeline Dashboard using the fiscal year.
• D.Use the ' fiscal year ' filter on the Pipeline Dashboard.

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

• A.Select the " Accounts " filter that allows filtering by accounts created within the last month.
• B.Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
• C.Select the dropdown filter " Closed Date " and " Last Month " to view all Accounts closed in the last month.
• D.Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

One of LenoxSoft ' s goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

• A.Run a Dynamic List where the criteria is " Prospect Time Created Days ago is greater than 90 " .
• B.Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day. "
• C.Run a Segmentation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 days " .
• D.Run a Dynamic List where the criteria is " Prospect Time Last activity Days ago is greater than 90 " .

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

• A.Salesforce Connector User has ' Read ' permission to the custom object
• B.Campaign or Opportunity record added as a Related Object to the Salesforce custom object
• C.Customized ' Display in Table ' values when configuring fields
• D.Lead, Contact or Account record added as a Related Object to the Salesforce custom object

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

• A.Reset the prospect ' s score to 0 and reassign to sales once they submit a form to show interest.
• B.Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
• C.Send the prospects a monthly newsletter with product demos or free trial offers.
• D.Create an engagement program to send educational content and notify sales if they engage.