Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

• A.Request a second SAP for the existing business unit.
• B.Implement a new SSL Certificate for the new brand.
• C.Create a new business unit for the new brand.
• D.Request a Private Domain to be added to the existing business unit.

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Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

• A.Create a Data Relationship in Email Studio to relate the two data extensions.
• B.Utilize Entry Data on a Decision Split within Journey Builder.
• C.Configure activities within Automation Studio to update the purchase data.
• D.Use Data Designer in Contact Builder to relate the two data extensions.

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A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?

• A.Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
• B.Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
• C.Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
• D.Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

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Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

• A.Loyalty Program Number
• B.Mobile Device ID
• C.CRM ID
• D.Email

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Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

• A.Create a Journey with a Salesforce Data entry source and an Email Activity
• B.Create a scheduled Automation with a Query Activity and a Send Email Activity
• C.Use Content Builder Send Flow to send the email to the Salesforce Campaign
• D.Create a Journey with a Salesforce Campaign entry source and an Email Activity

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