Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

• A.MuleSoft Anypoint Platform
• B.Datorama
• C.Data Connector
• D.Data Studio

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To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. (Choose two.)

• A.The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails.
• B.The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
• C.The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication.
• D.The email headers for EO will still reflect the private domain for ABC Company since that is the parent company.
• E.The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company.

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Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

• A.Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
• B.Check "Allow" automation permissions forthe Content Creator Role and assign it to the Business Units.
• C.Create a custom EmailSpecialist role with needed permissions and assign it to the Email Specialists.
• D.Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

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A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?

• A.File Transfer, Query, Measures, Sends
• B.File Transfer, Import, Measures, Sends
• C.File Transfer, Import, Query, Sends
• D.File Transfer, Data Extract, Filters, Sends

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A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)

• A.User roles can be customized to allow or deny specific permissions.
• B.Email sends can be separated into Tracking folders for each brand.
• C.Brands can set their own physical address and SAP.
• D.Subscribers can be maintained at the Business Unit level.

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