A retail company needs to create journeys that will target subscribers based onwebsite behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in orderto design the data structure for this solution? Choose 3 answers

• A.How many messages should be included in each journey?
• B.How long afterthe behavior occurs will a subscriber need to enter a journey?
• C.How are subscribers identified in your web analytics?
• D.Should a single customer exist in multiple journeys at the same time?
• E.Should customers exit the journey when the goal is met?

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

• A.Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
• B.Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• C.Create a user-initiated message to logged-in customers to send once the website is restarted
• D.Create and send an apology email that includes a discount for a future purchase to all customers.

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Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be includedin the final values.
Which data type should they use for the Order ID field?

• A.Number
• B.Text (15)
• C.Decimal (15,0)
• D.Decimal (15,2)

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A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? (Choose three.)

• A.Should a single customer exist in multiple journeys at the same time?
• B.How many messages should be included in each journey?
• C.How are subscribers identified in your web analytics?
• D.Should customers exit the journey when the goal is met?
• E.How long after the behavior occurs will a subscriber need to enter a journey?

Comment: *

Name: *

Email: *

Verification: *

The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

• A.Report activity that generates recent send summary report -> Report delivered directly to FTP
• B.Extract activity of tracking extracts that combines data into required file -> Transfer activity
• C.Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
• D.Query activity to pull data view information -> Extract activity of data extension -> Transfer activity

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