A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers

• A.Use explicit opt-in for any new web sign-ups.
• B.Set expectations on send frequency and schedule.
• C.Tell customers why they want to receive NTO emails.
• D.Ask for detailed demographic information.
• E.Automatically opt-in all new customers.

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TO would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this naming convention.

• A.Include "Hero_CTA" in the link tooltip field for each link
• B.Include "Hero_CTA" in the link filename for each hero Image
• C.Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
• D.Add ""Hero_CTA" to the traking alias field for each link

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Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

• A.Automation Studio with three separate Welcome automations.
• B.Journey Builder using a Decision Split with three branches.
• C.A series of A/B tests to determine the number of emails.
• D.Journey Builder using a Random Split with three branches.

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A marketer is completing a Send Preview based on a pre-deployment checklist.
What task is validated during the Send Preview?

• A.Confirm that each content area specified in the dynamic content rules exists.
• B.Ensure subscriber status at the time of send is Subscribed or Bounced.
• C.Identify phrases like "click here" or "Free!" that could be marked as spam.
• D.Ensure subscribers have not unsubscribed or are undeliverable.

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A marketing manager want to provide unique content to each customer in an upcoming emailcampaign, which three feature could be used to create individual content in the email.
Choose three answers.

• A.audience segmentation
• B.Dynamic content
• C.Einstein content
• D.specialized content
• E.personalization strings

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