A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)

• A.Subscriber can choose to be removed from the data extension.
• B.Subscriber can choose which publications to unsubscribe from.
• C.Subscriber can choose to resubscribe to the list used for the send.
• D.Subscriber can choose to be unsubscribed from all NTO publications.

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Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

• A.Date/Time Range fro Access
• B.Shared Data Extension
• C.User Roles and Permissions
• D.Business Unit Access Permissions

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Why do consumers prefer email marketing? (Choose 3)

• A.Consumers trust brands to respect their preferences.
• B.Customers can manage preferences and unsubscribes.
• C.Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.
• D.Put the consumer in control

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Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

• A.Query Activities
• B.AMPscript
• C.Measures
• D.Data Filters

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Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower.
NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''

• A.Remove them from the list
• B.Sendemails less frequently
• C.Request they resubscribe
• D.Send emails more frequently

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