ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times." Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

• A.Operate a system of reward incentives for staff who display high ethical and professional standards.
• B.Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.
• C.Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
• D.Set performance targets in diversity and equality for its hotel senior managers.
• E.Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
• F.Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.

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XYZ operates a national chain of restaurants.
Which THREE of the following are external environmental drivers for XYZ?

• A.Recession in XYZ's country
• B.Appointment of a new Marketing Director
• C.Reduced personal income of its customers due to increased personal taxation
• D.A direct competitor to XYZ closes down
• E.Launch of a new improved menu by XYZ

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BBB is a manufacturer of convenience meals. Which of the following could be Weaknesses for BBB?
Select ALL that apply.

• A.A rise in consumer demand for fresh food.
• B.A reduction in BBB's Marketing budget.
• C.Government health warnings about food ingredients.
• D.Outdated materials requirement planning processes.
• E.A shortage of production capacity.

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P owns an internet-based business, called GWiz. based in Country G. GWiz sells gifts, cards and flowers for a variety of occasions including birthdays, weddings and many other special events. P sources her products from a variety of partner suppliers located throughout country G. Customers' orders are delivered by third party couriers across the whole country. The GWiz website is hosted and managed by an IT specialist P is a member of a local small business trade federation and has been asked to make a presentation to its members on her experience of running GWiz as a 'virtual organisation'.
Which of the following statements could P correctly make on the benefits of virtual organisations?
Select ALL that apply.

• A.Using the internet facilitates the assembly of the components that are needed to operate a virtual organisation.
• B.The costs of operating a virtual organisation are relatively low as there is no need to operate from large premises or employ its own staff.
• C.Using partner suppliers who also supply products and services to competitors will help to increase the competitive advantage of the virtual organisation.
• D.The quality of the products and services offered by the partner suppliers is always guaranteed and easy to control.
• E.A virtual organisation can look much larger than it actually is through the use of a range of partner suppliers and third party couriers.

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BBB operates a national mobile phone (cell phone) network in one country. It is considering investing in upgrading its network to 4th Generation (4G) by providing an improved bandwidth that will enable its customers faster access to the Internet.
The investment will cost $29 million which BBB's institutional investors have agreed to provide by subscribing to a rights issue. This is because management has informed institutional investors that a rival is already offering 4G and that this is taking customers away from BBB because BBB's network is now regarded as too slow. BBB's remaining customers have shown a willingness to pay extra for 4G and overall the investment will have a positive net present value.
Which of the following statements are correct?
Select ALL that apply.

• A.BBB will gain a first mover advantage.
• B.There is stakeholder approval for the investment.
• C.It provides a market development opportunity for BBB.
• D.There are sufficient investment funds available.
• E.It is essential given the strategic threats to BBB.

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