FFF manufactures and sells three consumer products. The Marketing Manager has enough funds to commission an advertising campaign for only ONE of the three products.
The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.

Which product should receive the investment?

• A.None of the three products meet the criterion.
• B.Product A
• C.Product B
• D.Product C

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McKinsey's '7-S' model distinguishes between 'hard' and 'soft' factors.
Which TWO of the following statements are correct?

• A.Hard factors tend to be formal and measurable.
• B.Soft factors focus on the future and hard factors focus on the present.
• C.Soft factors tend to be formal and measurable.
• D.Soft factors tend to be intangible and hard to identify.
• E.Hard factors tend to be intangible and hard to identify.

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VWX is a successful airline with a proven record in successfully exploiting the resources it obtains. Which of the following might create an additional Core Competence for VWX?

• A.A market with more passengers than the existing airlines can satisfy.
• B.The airline operations that operate below the level of middle management.
• C.Sufficient aircraft to operate a good timetable.
• D.Unique rights to operate from the most popular airport serving a capital city.

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RRR is a medium sized company, which has built family homes in Country B for twenty years. The Board of RRR wishes to expand company operations and start building homes in the neighboring country The Board of RRR wishes to undertake a position audit to help in this decision Which of the following strategic analysis tools would be used in a position audit for RRR?

• A.SWOT
• B.Five Forces
• C.Gap Analysis
• D.PEST

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Country W hosts a large music competition every 5 years, which is attended by many international musicians.
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?

• A.Influence market
• B.Customer market
• C.Referral market
• D.Supplier market

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