Question 86
Individual orange farmers in a country decide to pool their advertising money and collectively release a new series of advertisements for oranges. Why would the farmers do this?
Question 87
A company owns an empty office building and is deciding how to use it next year. It would cost $100,000 to staff the office and $15,000 for equipment. The revenues would be $160,000. Meanwhile, it could rent the office to another company for $75,000 in revenues. In both cases, the company must pay $5,000 for the building's electricity. If the company is seeking to maximize its economic profit, which course should it pursue and what is the outcome?
Question 88
A professional football team is considering adding two more games to its season. Which of the following costs should team owners NOT consider when making this decision?
Question 89
While proposing an advertising campaign to a supermarket, a marketing firm claimed that a previous campaign it designed for a department store increased sales by 10 percent. Which of the following research strategies should the supermarket pursue to determine whether this claim is justified?
I. Research sales growth for the department store's competitors during the time of the campaign.
II. Research sales growth for the marketing firm's other clients after their campaigns.
III. Research sales growth for companies that used different marketing companies' campaigns.
IV.
Research the department store's sales growth prior to the marketing campaign.
Question 90
After a small country begins permitting the import of automobiles, a foreign automobile manufacturer begins shipping cars to the country. This manufacturer can produce cars much more cheaply than the only manufacturer located in the country and therefore enjoys significant profits. What will erode the profits for the foreign manufacturer?