Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

• A.In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
• B.In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
• C.In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
• D.In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

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When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

• A.Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
• B.Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
• C.Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
• D.Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

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A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

• A.Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
• B.Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
• C.Create an Import Supplemental Table job in Responsys for this file.
• D.Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.

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You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

• A.Entry Tracking Variable
• B.Custom Event
• C.Custom SQL Variable
• D.This is not possible, because only one RIID_ can be in a program at a time.
• E.This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.

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You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

• A.Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
• B.Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
• C.Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
• D.Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
• E.Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.

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