How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

• A.By triggering up-selling to higher valued product bundles
• B.By running campaigns to prolong contracts
• C.By allocating budget for marketing activities and plan budgets
• D.By grouping marketing objects, such as programs and campaigns

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You want to customize e-mail content based on consumers' buying behavior in the Web shop. Which settings do you need to change in the Content Studio?

• A.Tags
• B.Personalization
• C.Structure Changeable
• D.Communication Category

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Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.

• A.Origin
• B.Key identifier field
• C.Contact ID
• D.Description
• E.Start, End date

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Which features are available for both public and private budget plans in the Budget Plans application?
Note: There are 3 correct Answers to this question.

• A.Adjusting a planned budget and showing a planned budget by media type
• B.Publishing budget plans
• C.Showing and using a reference measure
• D.Allocating budget
• E.Exporting planning data to file

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You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.

• A.Product master data
• B.Items of interest
• C.Sales order interactions
• D.Product categories

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