You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.

• A.The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
• B.If two rule models with the same validity are active, no rule model is executed.
• C.A score can have more than one rule model, because rules can have different validity and application scope.
• D.If a rule consists of more than one condition, they are always logically combined by OR.

Comment: *

Name: *

Email: *

Verification: *

Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.

• A.Marketing: Interaction Product
• B.Marketing: Interaction
• C.Marketing: Contact
• D.Marketing: Corporate Account
• E.Marketing: Product Category

Comment: *

Name: *

Email: *

Verification: *

Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?

• A.Sales orders
• B.Activities for sales
• C.Call qualification
• D.Tickets
• E.Marketing lead management

Comment: *

Name: *

Email: *

Verification: *

Why would you enable the persistence of the predictive model?

• A.To save the score in profiles and use it in segmentation.
• B.To indicate the quality of the model fit.
• C.To save results for a certain time.
• D.To reuse the predictive model in another scenario.

Comment: *

Name: *

Email: *

Verification: *

You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.

• A.Communication Systems
• B.SAP Cloud Platform Extensions
• C.Communication Arrangement
• D.Communication Categories and Limits
• E.Communication Users

Comment: *

Name: *

Email: *

Verification: *