What campaign category creates a custom audience based on the assigned target group?

• A.Transfer leads
• B.Facebook campaign
• C.E-mail campaign
• D.Trigger-based

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What are the characteristics of rule sets in rule based scores? (2)

• A.They contain several rules
• B.They contain different target populations within one score
• C.They contain several scores
• D.They contain model fits within one score

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What are the characteristics of a control group? (2)

• A.It analyzes the effectiveness of marketing measures
• B.It can be assigned to multiple target groups
• C.It can be created only via the Segmentation Model application
• D.It can be assigned to only one target group

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Progressive profiling is when a customer starts out accessing your site anonymously and as trust grows, he/she starts providing more data about hinWherself, like by creating a registered user

• A.Incorrect
• B.Correct

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You are creating a predictive model that should, in general, only apply to contacts from specific countries.
How can you restrict the validity of a predictive model?

• A.Assign a marketing area to predictive model
• B.Use the Segmentation Builder to select relevant countries
• C.Add an applicable scope for the countries
• D.Provide a training set that contains only contacts from specific countries

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