A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

• A.Use the WSProxy via SSJS to deploy the email after capturing form data.
• B.Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
• C.Use a Triggered Send Data Extension to capture form data and deploy the email.
• D.Use a Send Email activity in Automation Studio to run hourly and deploy emails.

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A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

• A.My Tracking
• B.My Reports
• C.Tracking Extract
• D.Data Views

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During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

• A.Data extensions can store HTML code as an attribute.
• B.Data extensions support Customer ID to be used as Subscriber Key.
• C.Data extensions are necessary for Contact Builder
• D.Data extensions allow for add/update Import activity.

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Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

• A.Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
• B.Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
• C.From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
• D.Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

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What statements are correct regarding Attribute Groups?
Choose 2 answers

• A.They link data extensions to other data extensions.
• B.They link data extensions to contacts.
• C.They link subscriber lists to contacts.
• D.They link data extensions to subscriber lists.

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