Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

• A.Data Extension Entry Source in Journey Builder with a filter
• B.Attribute group in Contact Builder for segmentation
• C.List model and Groups in Single Send Journeys
• D.Relational data extensions with primary keys to match subscribers with their data

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A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

• A.An automation that generates the Complaint Tracking Extract.
• B.An automation that generates the Unsubscribe Event Extract.
• C.An automation that queries the Unsubscribe data view.
• D.An automation that queries the Complaint data view.

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Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

• A.A Sender Authentication Package should be used for CloudKicks.
• B.A Private Domain should be applied to the child business unit.
• C.A new Sender Authentication Package should be used for NTO.
• D.A Private Domain should be applied to the parent business unit.

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A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers

• A.A form hosted on the company website that fires the entry event via SOAP API.
• B.A form hosted on the company website that fires the entry event via REST API.
• C.A Smart Capture form hosted in CloudPages that populates the entry source.
• D.A Smart Capture form hosted in CloudPages that updates a Profile attribute.

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Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?

• A.Event Data from the Entry Event in Journey Builder
• B.All Subscribers, since these are synchronized in real time
• C.Synchronized Data Extensions with a filter
• D.Import from Salesforce Report in Automation Studio

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