A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

• A.Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
• B.Create attributes for each child business unit in "Profile Management" to record unsubscribes
• C.Select "Use separate 'Subscription Center' for this business unit" in Settings
• D.Select "Subscribers will be unsubscribed from this business unity only" in Settings

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Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?

• A.Number
• B.Text (15)
• C.Decimal (15,0)
• D.Decimal (15,2)

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Which two statements are correct about Send Logging? Choose 2 answers

• A.Send Log data extensions are archived automatically based on retention settings.
• B.AMPscript can be used to pull data from Send Logs for use within emails.
• C.A business unit can support up to three Send Logs.
• D.SQL Query Activities can reference Send Logs in combination with system data views.

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Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

• A.Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
• B.Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
• C.Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
• D.Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

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A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?

• A.Use Dynamic Content rules to select a content area for each subscriber.
• B.Use Guide Template Language created for each field in the data extension.
• C.Use AMPscript variables created from each field in the data extension.
• D.Use personalization strings created by selecting the data extension.

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