A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

• A.One parent business unit and a child business unit for each franchise owners
• B.One business unit.
• C.A parent business unit for each franchise owner
• D.One parent business unit and a child business unit for franchise owners.

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A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

• A.Use the Transactional Messaging API.
• B.Inject the subscriber into a Journey.
• C.Execute a Triggered Emails Interaction.
• D.Use a User-Initiated Emails Interaction.

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One

• A.Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
• B.Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
• C.Create a user-initiated message to logged-in customers to send once the website is restarted
• D.Create and send an apology email that includes a discount for a future purchase to all customers.

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Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers

• A.Lifetime Purchase Value
• B.Conversion Rate
• C.Proximity to Store
• D.Last Purchase Date
• E.Ages in Household

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A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers

• A.Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
• B.Confirm that an email address was provided as the Routing Address for Remaining Replies.
• C.Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
• D.Confirm that Reply Mail Management (RMM) is configured for the customer's account.
• E.Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

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