A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers

• A.Will customers be able to sign up for the loyalty program at the store?
• B.Is the purpose of these emails for acquisition or retention or transactional?
• C.Will a lookup table is needed for a dynamic From Name?
• D.Will "Version" values/meanings change, precluding reusable AMPscript?

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A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?

• A.Create a Salesforce Data Extension for the user to select during a Guided Send.
• B.Add custom links to the page layouts in Marketing Cloud
• C.Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
• D.Create data validation rules for the integrated user in Sales Cloud.

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Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

• A.File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
• B.File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
• C.Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
• D.Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

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Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

• A.Relational data extensions with primary keys to match subscribers with their data
• B.Attribute group in Contact Builder for segmentation
• C.Data Extension Entry Source in Journey Builder with a filter
• D.List model and Groups in Single Send Journeys

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Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

• A.If data/content needs to be segregated between brands/geographies
• B.Number of brands/geographies which NTO operates
• C.If testing/development business unit($) is required
• D.Number of Marketing Cloud users.
• E.Number of Sales Cloud sandboxes

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