Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

• A.Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
• B.From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
• C.Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
• D.Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

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Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

• A.Single Send journey with an API Event entry source
• B.Multi-Step journey with an API Event entry source
• C.Transactional Messaging API
• D.Triggered Send Definition

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A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

• A.Will multiple languages be used, with a "From Name" lookup table needed?
• B.Will version values/meanings change, precluding reusable AMPscript?
• C.Will customers be able to sign up for the loyalty program at the store?
• D.Is the purpose of these emails for acquisition or retention or transactional?

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A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

• A.Use different subject lines and send "win back" emails with exclusive offers.
• B.Send inactive subscribers different messaging at a different frequency.
• C.Remove subscribers who have not opened emails in three months.
• D.Increase volume of sending, trying new times and days of the week.

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Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

• A.Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
• B.Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
• C.Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
• D.Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

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