Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

• A.Auto-suppression List
• B.Exclusion List
• C.Suppression List
• D.Exclusion Script

Comment: *

Name: *

Email: *

Verification: *

What are the similarities between Automation Studio and Journey Builder?

• A.Fire an event from Automation Studio to Journey Builder
• B.Ability to define an email send
• C.Have duration plus wait activity

Comment: *

Name: *

Email: *

Verification: *

A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

• A.Send Email Activity with a link to a subscription center
• B.Data extension with double opt-in status defined
• C.CloudPage with Smart Capture to add entrants in to a data extension
• D.CloudPage with Web Collect to add entrants in to a data extension

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

• A.Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
• B.They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
• C.Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
• D.The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

Comment: *

Name: *

Email: *

Verification: *

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

• A.Use a landing page to record the click in the data extension.
• B.Use a landing page to record the click and trigger an email.
• C.Leverage the Decision Split and create a Custom Activity.
• D.Leverage the Engagement Split and the Update Contact Activity.

Comment: *

Name: *

Email: *

Verification: *