Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

• A.Create a new business unit for the new brand.
• B.Request a second SAP for the existing business unit.
• C.Request a Private Domain to be added to the existing business unit.
• D.Implement a new SSL Certificate for the new brand.

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Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

• A.Triggered Send Definition
• B.Transactional Messaging API
• C.Multi-Step journey with an API Event entry source
• D.Single Send journey with an API Event entry source

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Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

• A.Create a scheduled Automation with a Query Activity and a Send Email Activity
• B.Create a Journey with a Salesforce Data entry source and an Email Activity
• C.Create a Journey with a Salesforce Campaign entry source and an Email Activity
• D.Use Content Builder Send Flow to send the email to the Salesforce Campaign

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A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

• A.Is the purpose of these emails for acquisition or retention or transactional?
• B.Will customers be able to sign up for the loyalty program at the store?
• C.Will version values/meanings change, precluding reusable AMPscript?
• D.Will multiple languages be used, with a "From Name" lookup table needed?

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A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

• A.Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
• B.Create a file drop automation which includes an Import File Activity and Send Email Activity.
• C.Create a scheduled monthly automation which includes an Import File Activity and triggered send.
• D.Create a file drop automation which includes an Import File Activity and triggered send.

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