A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reason warrants this implementation?

• A.Localized language and display options based on location and culture.
• B.Tracking information for campaigns sent by each office.
• C.Support non-English responses with Reply Mail Management.
• D.Localized physical mailing address displayed in the default email footer.

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A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

• A.Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
• B.Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
• C.Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
• D.Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
  Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.

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How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.

• A.Marketing Channel Manager Role
• B.Marketing Cloud Administrator Role
• C.Email marketing manager role
• D.Regional or Local Administrator Role

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Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

• A.Create three distinct Attribute Groups that link each data extension directly to Contacts.
• B.Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
• C.Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
• D.Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

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What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

• A.Native execution of a Server-side JavaScript activity.
• B.Flexibility to wait based on duration or a specific time.
• C.The ability to send an email to a Salesforce audience.
• D.The option to convert a qualified Lead to a Contact.

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