What is a true statement about Subscriber Key? (Choose 3)

• A.Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
• B.SubscriberKey and Primary Key are interchangeable terms
• C.SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
• D.Subscriber Key determines what update types will be available when importing data
• E.Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

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An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data beconfigured?

• A.Use the Import Activity to overwrite the records in the data extension.
• B.Use the Import Activityto add new records into the data extension.
• C.Use the Import Wizard to overwrite the records in the data extension.
• D.Use the Import Wizard to add new records into the data extension.

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A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

• A.let them be completely image based
• B.add background colors that match branding
• C.use custom corporate font to match NTObrand
• D.style or text for when images do not display automatically

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Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

• A.Create a scheduled automation to import the file on a recurring basis with store information.
• B.Create an automation to begin when Information changes on a store object using a workflow rule.
• C.Create a file drop automation to initiate when the store's data extension is updated via import.
• D.Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

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Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

• A.Lists
• B.Active Audiences
• C.Lists and Data Extensions
• D.Data Extensions

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