A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

• A.Multi-Step Journey
• B.User Initiated Send
• C.Automation Studio Email Activity

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Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers

• A.Add
  "Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image.
• B.Include an alias attribute in each anchor tag and populate it with
  "Hero_CTA."
• C.Include "Hero_CTA" in the Link Tooltip field for each link.

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An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

• A.Include "RE:", "FWD:", "etc." to get the reader's attention.
• B.Keep the subject text between 50 and 100 characters long.
• C.A/B test the effectiveness of different subjects.
• D.Include information relevant to the message in the subject line.

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NTO email teams creating a reusable content block for its deals to run with campaign, NTO
will cross promote these campaign in other emails in a single column content area this content
will have one Image with text below it, how can the NTO email team create one content area
and reuse it across other emails using content builder without writing any custom html.

• A.create a text content block that accommodates text
• B.create an html content block and code the content by hand
• C.create a free flow content block that accommodates text and images
• D.Create an image content block that accommodates pictures

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A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

• A.Number of clicks from mobile devices
• B.Performance data on the Overview tab
• C.Subscribers who click on a specific link
• D.Images showing how the email rendered on different devices

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