Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

• A.Add background colors that match branding.
• B.Style alt text for when images do not display automatically.
• C.Use custom corporate font to match their brand.
• D.Make the email completely image based.

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The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

• A.Nothing - bounce rates up to 30% are acceptable.
• B.Continue monitoring the bounce rate for changes.
• C.Remove the bounced addresses before the next send.

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Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

• A.Send both email and SMS to ensure subscribers get NTO's messages.
• B.Create one Entry Source for each messaging channel.
• C.Ensure preferred channel is available in subscriber data.

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A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

• A.Journey Builder
• B.Behavioral Triggers
• C.Automation Studio

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