A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

• A.File Transfer
• B.Data Loader
• C.Enhanced SFTP
• D.Encrypted SFTP

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A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

• A.The template must be approved before updates are reflected.
• B.The email must be recreated using the updated template.
• C.'Update Email Now' needs to be applied to each email.

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What is triggered automation?

• A.An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
• B.An automation that is initiated when a designated value in a data extension is changed
• C.An automation that is triggered based on a schedule that has been defined
• D.An automation that triggers an email to be sent based on a user Initiated Email definition

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Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

• A.Responsive Design
• B.Desktop-centric Design
• C.Mobile-aware Design
• D.Static Design

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Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

• A.Add complementary SMS campaigns.
• B.Create more focused segmented lists for messaging.
• C.Focus on action-driven subject lines.

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