A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

• A.Journey Builder Import Activity Entry Source
• B.Journey Builder Fire Event Entry Source
• C.Automation Studio Schedule Starting Source
• D.Automation Studio File Drop Starting Source

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Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

• A.Manage Data Extension Policies
• B.Data Extension Sharing Rules
• C.Date/Time Range for Access
• D.Shared Data Extension Permissions

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Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

• A.Manual Engagement
• B.Email Engagement
• C.Web Conversion

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Which send process can use Sender Profiles? (Choose 3)

• A.Test Sends
• B.Guided Sends
• C.User-Initiated Sends
• D.Simple Automated Sends
• E.Triggered Sends

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What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

• A.Put most important info in upper left quadrant...position logo, call to action.
• B.Design for Mobile
• C.Test and test again.
• D.Plan for blocked images....use HTML text and web safe fonts....include alt tags
• E.Use A/B Testing to see which email works best

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