A company offers life coaching and self-improvement training. As part of its promotion strategy, the company sends out free, heavily branded, daily motivational emails to all of its subscribers. It actively encourages its subscribers to forward its emails on to other contacts, provided the emails are not changed in any way. Which of the following marketing strategies is described above?

• A.Guerilla marketing
• B.E-marketing
• C.Viral marketing
• D.Experiential marketing

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Which of the following would be a useful KPI to highlight increasing recruitment costs?

• A.Training spend per employee.
• B.Employee retention rate.
• C.Reportable health and safety incidents.
• D.Ratio of employee costs to turnover

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An internal audit department is set up to help prevent fraud. Which of the following are possible implications if fraud is allowed to take place?
Select ALL that apply.

• A.Inadequate segregation of duties
• B.Theft of goods
• C.Loss of new investors
• D.Criminal charges

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Which of the following is an advantage of a functional organisational structure?

• A.There is a clear career path for employees to work their way up through.
• B.The owner has a greater level of control over the workforce and all decisions.
• C.The structure is easily adapted for further diversification.
• D.It encourages teamwork and the exchange of opinions and expertise.

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Clear career promotion and progression ladders are most obvious under which type of organisational structure?

• A.Vertical
• B.Horizontal
• C.Networked
• D.Virtual

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