The psychological contract is by nature:

• A.legally enforceable due to custom and practice.
• B.renegotiated annually between management and unions.
• C.written as part of a worker's terms and conditions.
• D.unwritten and not legally binding.

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XY Company is a manufacturing company making a variety of products for sale in different markets.
Which of the following is the most likely organisational structure that such a company will adopt?

• A.Entrepreneurial structure
• B.Divisional structure
• C.Functional structure
• D.Matrix structure

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Which of the following best describes a digital mindset?

• A.Understanding the concept of seeing beyond the individual elements of digital change
• B.Interpreting data that is analysed digitally to understand its content, formats, and structure
• C.Thinking shaped by the process of collecting organisation and analysing a large set of data to discover patterns.
• D.Understanding the process of harvesting data from source databases and locations

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Which of the following specifically describes experiential marketing?

• A.Experiential marketing uses marketing techniques to motivate employees.
• B.Experiential marketing uses marketing techniques to achieve non-commercial goals.
• C.Experiential marketing uses marketing techniques to create an emotional connection between a person and a brand.
• D.Experiential marketing uses marketing techniques to maximise profits.

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Which THREE of the following areas would be improved by an organisation using a Customer Relationship Management (CRM) system?

• A.Marketing
• B.Customer service
• C.Operations
• D.Budgeting
• E.Sales
• F.Inventory management

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